TitleAwesome Future
BriefThe challenge: The company is particularly associated with the support of CO2 offsetting projects. But the NGO’s services go much further. The task was to create a new corporate film to use in meetings with customers. The insight: The range of services is so extensive that each presentation leaves many customers stunned. Accordingly, the film had to present the offer in the most concise way possible. The essence of the message was that myclimate is THE partner for effective climate protection and has a solution for everyone.In addition, myclimate’s motivation as well as what makes the company unique needed to be communicated. The latest production also used the slogan ‘Awesome Future’, a message that has been an integral part of myclimate’s brand management since 2016. The unique approach to the subject is increasing the amount of attention it receives. The humorous manner also calls for a pragmatic approach to global warming. Hence, the company video also deals with the topic in a relaxed manner. The computer voice in the background is characteristic – the future literally speaks to the recipients.
Agency
Campaign Awesome Future
Advertiser Myclimate The Protection Partnership
Brand MyClimate

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director A...ey Kl.....ov Subscribers Only
Copywriter A...ey Kl.....ov Subscribers Only
Production Company B...iq Subscribers Only
Agency Producer St....ie P....er Subscribers Only
Agency Producer S...n M...er Subscribers Only

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