TitleIntegrated bread
BriefBimbo Integrated Bread is a special edition that integrates for the first time all Bimbo’s types of bread in a single pack. This pack was created with a special purpose: to teach kids about the importance of diversity, tolerance and inclusion.We release Bimbo Integrated the 21 of March, in the International Day for the Elimination of Racial Discrimination through an awareness campaign complemented with integrated recipes made by culinary influencers in social media.Then we took it to several schools and we designed an educational program around it. Including storybooks, visual material and pedagogical classes to talk about tolerance and diversity at meal time.
Agency
Campaign INTEGRATED BREAD
Advertiser Grupo Bimbo
Brand BIMBO GROUP

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PostedFebruary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Executive Creative Director Ma......ano Ma.....na Subscribers Only
Creative Director Al.....ro B...c Subscribers Only
Creative Director Se.....an Gr.....li Subscribers Only
Copywriter M...os De....hi Subscribers Only
Copywriter L..s Gu.....ez A....ue Subscribers Only
Art Director Vi....ia B...o S...h Subscribers Only
Art Director G....lo J..i Subscribers Only
Agency Producer Y...la A...ar Subscribers Only

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