TitleOperation Santa
BriefChildren's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. Operation Santa went online in 2017, allowing people to browse handwritten letters and select ones to respond to with gifts. When letters were adopted, people were instructed to bring their gifts to a specific Post Office, where they could wrap presents, write letters from Santa to the recipients, and send their packages.
Agency
Campaign Operation Santa
Advertiser U.S. Postal Service
Brand USPS

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PostedFebruary 2019
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