TitleKeep The Noise Up
BriefLGBT+ people of colour are rarely celebrated in history, yet this community have been at the forefront of the fight for LGBT+ rights from the earliest days of the movement. In today's ongoing struggle, this is a strong legacy that deserves to be celebrated.So we created a script from a series of powerful quotes by inspirational activists who led the early days of the Black Pride movement: people like Audre Lorde and James Baldwin. The quotes were then spoken by our cast, who are each making waves in their community and driving the agenda today. These individual quotes and influencers united to form one voice, paying homage to the past while setting the tone and direction for the future: a rallying cry to come together and 'Keep The Noise Up' as the fight for equality continues.The political message was essential, but rather than focusing on stamping out prejudice, our film needed a positive and upbeat tone to energise and inspire today's grassroots movement. In honour of their culture, our film is a celebration of what makes the community unique, including music and styling from LGBT+ people of colour throughout.The campaign film was supported by donated outdoor billboards, which featured the campaign with live tweets from the hashtag to amplify the conversation. On social media there was also a series of posts featuring inspiring stories about the influential actions of each historical activist and cast member: elevating their voices and increasing the visibility of much needed role models.
Agency
Campaign Keep the noise up
Advertiser UK Black Pride
Brand UK Black Pride

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedFebruary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Executive Creative Director J..n T...cy Subscribers Only
Copywriter A..x Buc........nlop Subscribers Only
Art Director N..l Wi.....son Subscribers Only
Strategy/Planning C...e M....on Subscribers Only
Designer E...e H...in Subscribers Only
Designer A...s W...t Subscribers Only
Operations Director A...n M...n Subscribers Only
Production K..e D...an Subscribers Only
Production A...la Z...la Subscribers Only
Project Manager Ch.....te P...ll Subscribers Only
Project Manager F..e Het......ton Subscribers Only
Project Manager A...e K...on Subscribers Only
Strategic Director P..l D....ey Subscribers Only

Related Ads

Latest Ads