|Brief||As TEB, with “women’s banking”, we aim to get more women participate in the economy and overcome the obstacles against women’s existence in the business world. With this digital campaign, we set out to firstly encourage women, inspire them and break the “what would others say” prejudice.In our social listening, we detected the most common negative expressions women face in Turkey. We knew that with enough support, we could change the prejudice against women as being unsuccessful due to research findings like the financial world being biased towards choosing men for leadership positions, lack of support for women from top executives, and finance being a male-dominated field. We created our strategy based on this data, and as TEB, set out to show the importance we give to “women’s banking.”We planned to release our film on March 8th International Women’s Day. Since there would already be a large conversation volume about women, this way, we could get more conversations with less media investment.