TitleFight To Breathe
Brief"Fight to Breathe" is a 60-second cinema feature advertisement that graphically illustrates how life for a person with cystic fibrosis is exactly that ̶ a constant fight to breathe ̶ and invites audiences to experience that fight for themselves. It features Edelle Collins, from Castleknock, who has cystic fibrosis. The campaign ran in 73 cinemas nationwide for six weeks from October 20th 2017.As part of the campaign, cinema-goers had the opportunity to support the work of Cystic Fibrosis Ireland by texting "Fight CF" to 50300 to donate €4* to Cystic Fibrosis Ireland or by donating online at www.cfireland.ieThe campaign is the creation of Conor Hamill and Laura Cahill from ad agency Rothco, winners of the Irish Film Young Lions competition, whose prize was to see their creative concept for Cystic Fibrosis Ireland go from script to screen. The duo also represented Ireland at the Cannes Lions International Festival of Creativity. "Fight to Breathe" is the culmination of an exciting partnership between the Institute of Advertising Practitioners in Ireland, RTÉ, Wide Eye Media, Rothco and the Pull the Trigger production company.
Agency
Campaign Fight To Breathe
Advertiser Cystic Fibrosis Ireland
Brand Cystic Fibrosis Ireland

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PostedFebruary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Production Company
Creative Director A..n K...y Subscribers Only
Creative Team L...a C...ll Subscribers Only
Creative Team C...r H...ll Subscribers Only
Account Director S...n N...s Subscribers Only
Director of Photography (DOP) R...ie Do....ly Subscribers Only
Director H...rt M...ag Subscribers Only
Production Company Producer ..x B...y Subscribers Only
Post Production S...en S...e Subscribers Only
Post Production P...r G...ne Subscribers Only
Post Production An.....rie D...es Subscribers Only
Telecine D...l . Subscribers Only
Animation/3D M..e Mc....hy Subscribers Only

About Pull The Trigger

Pull The Trigger Ltd, are a commercials production company established in 2014. With a roster of Internationally recognised directors on the books, the company is a merger of Blinder TV and Maxfilms.
Managed by Max Brady, a producer with over 17 years experience in the production of commercials, for the International and local markets, corporate video, live broadcast and documentaries, Max’s reputation is one of attention to detail, with on time, on budget delivery of a high end job. The company has worked with a variety of clients including: C&C, Allied Irish Banks, An Bord Gais, Vodafone, Heineken Ireland, Kerry Foods, GlaxoSmithKline, Bayer, Kraft Foods and Diageo.
The company are also known for their “Give Back” programme to charities. Most recent clients include; Autism Ireland, Threshold Housing, Rape Crisis Centre and Age Action. On the international market, Pull The Trigger have longstanding relationships with clients and suppliers in New York, Los Angeles, San Francisco, Milan, London, Paris, Sydney and Berlin.
The company are known for their attention to detail, efficient and creative production management and research that adds to their very high production standards.

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Calling any female Hillary Clinton supporters...

Calling any female Hillary Clinton supporters...
We are looking for any female Hillary Clinton supporters to film a small piece as part of a mini-documentary. This short film is supporting Hillary Clinton's run for president of the USA.
Please email aoife@pullthetrigger.ie for further information on getting involved. And share or pass on to anyone you think might be interested! 

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