Summertime in Argentina, and everyone hits the road to the beach. They’re also being chased by automotive brands desperate to get their attention. To launch the new Amarok 4x4, Volkswagen and its agency Geometry got ahead of the game by getting to the beach early. When other drivers arrived, they found the name of the new car crisscrossing the sand. Targeting Cariló and Pinamar – two seaside towns known for their sandy roads – VW turned the new vehicle’s wheels into printers and left its name behind as branded tyre tracks. Talking of tracks, check out the Beach Boys parody on the case study soundtrack. 

TitleTHE SAND AD
Agency
Campaign THE SAND AD
Advertiser Volkswagen
Brand Volkswagen Amarok

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Date of First Broadcast/Publication Subscribers Only
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TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Transportation & Vehicles
Length
SoundtrackSubscribers Only
Chief Creative Officer T..y Wa.....nn Subscribers Only
Creative Director H...an Da....no Subscribers Only
Creative Director M...�a L...n D....re Subscribers Only
Account Director GE....NA ROC.......ATA Subscribers Only
Account Executive J....IN CA......RAS Subscribers Only
Director G...O C....NI Subscribers Only
Music Composer JE....MO MO....VO Subscribers Only
Producer M...EL MA.....NI Subscribers Only
Director / Producer / Editor W...EN S...IO Subscribers Only
Music & Sound Design T...S M...C Subscribers Only

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