Taproot is a communications agency whose core strength is in creating effective and distinctive ideas built on a strong case of unusual enquiry. Taproot believes that one can arrive at interesting answers only if one has an interesting enquiry. Rooted in reality, Taproot tells evergreen stories, which place the product front and centre. These stories take many forms, appeal to every sense, and create enriched brands.
Taproot Dentsu creates launch campaign for Shaze’s hosting collection
MUMBAI: Shaze, the premium luxury retailer, has partnered with Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network, to launch its keenly anticipated hosting collection of barware and brew-ware with its latest campaign. Since its inception a decade ago, the brand has carved a niche for itself in the designer jewellery and home décor categories. The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch.