You may remember “The Next Rembrandt”, JWT Amsterdam’s multi-award winning campaign for ING bank, which used artificial intelligence to create a “new” painting by the Dutch master. Now, by analysing 350 self-portraits and combining them with knowledge of the way Dutch was spoken in the era, the agency has given Rembrandt a voice. Not only that, but it has enabled him to give us painting lessons! Imagine sitting beside a legend as you take up your brush? (Actually it sounds a bit daunting.) Voice recreation is trending, by the way: in a campaign for the latest season of French TV show Versailles, Louis XIV got his voice back. It’s a small world. But you wouldn’t want to paint it. 

TitleThe Rembrandt Tutorials Campaign
Agency
Campaign The Rembrandt Tutorials
Advertiser ING Group
Brand ING Group

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Advertising Manager T....ke Be.....tus Subscribers Only
Advertising Manager E...e Ov.....eft Subscribers Only
Advertising Manager R..t Ho....ga Subscribers Only
Advertising Manager ..a He....ch Subscribers Only
Advertising Manager K...n ..n ..r ..l Subscribers Only
Advertising Manager M...am S..t Subscribers Only
Advertising Manager An.....la R...on Subscribers Only
Advertising Manager M....es Hi.....om Subscribers Only
Creative Partner ..s K....en Subscribers Only
Founding Partner R...h W....un Subscribers Only
Creative Director M....en V....es Subscribers Only
Creative Director F...o Lu.....ff Subscribers Only
Art Director T....han K...an Subscribers Only
Copywriter N..s ..n ..r A...n Subscribers Only
Creative Team M...us Go....eb Subscribers Only
Creative Team J...er Ko......oek Subscribers Only
Creative Team S...ia M...er Subscribers Only
Creative Team R..é Ve....en Subscribers Only
Technology Producer M....el ..n ..r S...lk Subscribers Only
Agency Producer M....el ..n ..r S...lk Subscribers Only
Digital Producer R....er Sl.....ber Subscribers Only
Agency Producer E...e Paa......per Subscribers Only
Agency Producer J...e ..n La....ot Subscribers Only
Digital Strategy W..e S....ws Subscribers Only
Designer R...ld M..a Subscribers Only
Production Company D...R Subscribers Only
Director M....en G...n Subscribers Only
Executive Producer A....ia ..n L..t Subscribers Only
Production Company Producer J...en S...rs Subscribers Only
Director of Photography (DOP) G...r D..k Subscribers Only
Sound R....rd W...er Subscribers Only
Editor L...a B....er Subscribers Only
Editor Jo....es .e J..g Subscribers Only

Related Ads

Latest Ads