| Title | Despair/Joy |
| Agency | Impact BBDO |
| Campaign | Cruel/civilized |
| Advertiser | 28 Too Many |
| Brand | Female genital mutilation (FGM) |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Branded Content |
| Length | |
| Chief Executive Officer | D..i R...a Subscribers Only |
| Chief Creative Officer | P..l S....er Subscribers Only |
| Managing Director | Sa....ha Stu.......mer Subscribers Only |
| Associate Creative Director | Mar......ire M....uf Subscribers Only |
| Executive Arabic Creative Copywriter | S...h B...o Subscribers Only |
| Creative Director | L...n Al....on Subscribers Only |
| Graphic Designer | A...d N...ra Subscribers Only |
| Art Director | M...io D..i Subscribers Only |
| Associate Creative Director | ..n Gr.....hs Subscribers Only |
| Executive Arabic Creative Copywriter | R..i A...ri Subscribers Only |
| Arabic Copywriter | M....ed Ab.....der Subscribers Only |
| Executive Arabic Proof Reader | H...m .l A..a Subscribers Only |
| Art Director | J....sh Na.....an Subscribers Only |
| Digital Art Director | J...s K...h E...e Subscribers Only |
| Calligrapher | Ab.....any S...ir Subscribers Only |
| Creative Services Director | Te....on T....to Subscribers Only |
| Strategy Director | N..r Ha.....in Subscribers Only |
| Communications Manager | E..a Li......ers Subscribers Only |
| Director | A..l F...y Subscribers Only |
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