TitleLa blague du train
Campaign Blagues 2.0
Advertiser Carambar
Brand Carambar

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Social Media

About FF Paris

Une agence de solutions social, content, tech pour les marques

Une culture du résultat :

• Adidas Original lowpro football : 81% de reconnaissance spontanée / sell out multiplié par 6 dans magasins flagship

• ANSP (services à la personne) : +370 000 visiteurs uniques / +1 400 000 pages vues semaine du teasing

• Cacharel tentation (l’Oréal) : top 4 en Rrance / +20% de ventes volume / top 2 en Espagne

• Coeur tendre Coeur de Lion (bongrain) : +30% en volume / notoriété totale à 71% après première vague

• Diesel Fuel for life (l’oréal) : top 1 sur l’homme et top 5 sur la femme (mois du lancement)

• Euronews : +77% agrément positif nouvel habillage

• Pulco : +32% de notoriété spontanée / +25% ventes valeur / +20% ventes volume

• NRJ mobile : +165% de ventes de forfaits en 2008 • Orangina : +4% pdm volume / +11% d’intention d’achat / +42% de top of mind

• Mini-BN (united biscuits) : +15% ventes volume / +1 points pdm volume

• Schweppes : +11% ventes volume / +17% ventes valeur Chiffres d’impact des campagnes de communication constatés après leur diffusion en 2008.


Sources : IPSOS, Nielsen, côté clients, MPD France Institute, NPD chaines-grands magasins, online survey with demographix, annonceurs. Pour plus d’informations : contact@fredfarid.com. 

Latest News

Séverine Autret appointed Managing Director and Partner of FF Paris

FF announces the appointment of Séverine Autret as Managing Director and Partner of the European creative agency FF Paris. Séverine will lead the agency alongside Olivier Lefebvre, recently appointed CEO and Partner. 


During her 20-year career at CLM BBDO, Séverine has driven the business and the strategy of French and international brands in retail, FMCG, tech, luxury, health, energy, automotive: (including Mercedes-Benz, Tag Heuer, Kiabi, Total, Freedent, Hubba Bubba, Gillette, Duracell, Smart, HP, Henkel, BPI Parfums, La Halle, 3 Suisses or Bayer.)

Within the FF network, Séverine Autret will run the Paris-based creative boutique with Olivier Lefebvre, which has grown into an agile, cross-functional European organization connected with the group's other 3 agencies (FF Los Angeles, FF New York and FF Shanghai).

Séverine Autret, Managing Director and Partner of FF Paris declared: "After 20 years spent in a big network, I wanted to change, to take on a more entrepreneurial and international challenge. I always put a lot of myself into everything I do, I am a very dedicated person and I like to have a positive impact on my company and my clients' business. That's why the independent model of FF network has convinced me. FF Paris is a creative and well-born agency: fully integrated/media agnostic, very agile and international. The team members are talented and enthusiastic. I am happy to join Olivier, whom I have known for a long time. It is a beautiful project, a European project and I am very proud to take up this challenge and to carry it out."

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