BriefOn May 28 2018, Mars Bodoshev abducted Burulai Turdaly-kyzy. Caught and brought to the police station with his victim, he managed to sneak into the room where the young girl was sitting and stabbed her to death. During Bodoshev trial, KLOOP, an online news portal, decided to break the silence with the Koshogo campaign.A koshogo is a white curtain that the kidnappers’ family hang in his house. According to tradition, for the bride, passing under the koshogo means giving her consent to marriage. If she resists, she will often be raped. We collected the reports of the ala kachuu victims, that were rejected by police, and printed them on koshogos. These white sheets, hundreds of them, appeared in the Kyrgyz capital Bishkek in the exact spots where the abductions took place.
Campaign KOSHOGO
Advertiser Kloop.kg
Brand Kloop.kg

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director I..a Pr.....ov Subscribers Only
Art Director Y...a G....na Subscribers Only
Copywriter S...ey Be.....ov Subscribers Only
Producer Vl....ir R...k Subscribers Only
Creative Producer M....il M..r Subscribers Only
Web-developer D...ry Ulm.......zov Subscribers Only

Related Ads

Latest Ads