TitleEpic Journey
Agency
Campaign Epic Journey
Advertiser Lloyds Banking Group
Brand Lloyds Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Editing Company
Advertising Manager R....rd W...en Subscribers Only
Advertising Manager V...y H....ey Subscribers Only
Advertising Manager S...ie Ga.....ll Subscribers Only
Advertising Manager A...r S....an Subscribers Only
Group Executive Creative Director ..n T....tt Subscribers Only
Chief Creative Officer R....rd B..m Subscribers Only
Creative Director J...s G....am Subscribers Only
Creative Director G...am C...i Subscribers Only
Copywriter G...am C...i Subscribers Only
Art Director J...s G....am Subscribers Only
Agency Producer N...i Cr.....rn Subscribers Only
Agency Producer N...la Ap.....te Subscribers Only
Strategic Planner ..n W...en Subscribers Only
Chief Strategy Officer D...d G....ng Subscribers Only
Chief Executive Officer (CEO) ..t G..f Subscribers Only
Managing Partner Ch.....te Wo.....en Subscribers Only
Account Director ..y T...or Subscribers Only
Account Manager J...i s..h Subscribers Only
Account Executive J..k Ba.....urg Subscribers Only
Designer ..m S....er Subscribers Only
Typographer ..m S....er Subscribers Only
Designer S...t S...ey Subscribers Only
Typographer S...t S...ey Subscribers Only
Media Agency Me....om Me....om Subscribers Only
Production Company A....my F...s Subscribers Only
Executive Producer S...n C...er Subscribers Only
Production Company Producer Ju....te H...is Subscribers Only
Production Manager A....ia V....rs Subscribers Only
Director Subscribers Only
Director of Photography (DOP) J...in B...n Subscribers Only
Editor ..m L....ay Subscribers Only
VFX Studio U...ld S....os Subscribers Only
Special Effects / VFX ..m Ig.....en Subscribers Only
VFX Executive Creative Director N..l D...es Subscribers Only
VFX Creative Director D....id Ha....on M...ay Subscribers Only
Special Effects / VFX A..r B...zi Subscribers Only
Special Effects / VFX A..x G....ci Subscribers Only
VFX Artist C....nt G....on Subscribers Only
VFX Artist Ph....pe M...e Subscribers Only
VFX Artist A...r A...yo Subscribers Only
VFX Artist D...k S...am Subscribers Only
VFX Artist B...it G...ly Subscribers Only
VFX Artist D...z C...r Subscribers Only
VFX Artist G..l Ke......aum Subscribers Only
VFX Artist M....el H....lt Subscribers Only
VFX Artist S...e V...as Subscribers Only
VFX Artist C..l E....d. Subscribers Only
Colorist T..y To....ns Subscribers Only
Colorist C...T Subscribers Only
N..k P...e Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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adam&eveDDB creates ‘Epic Journey’ brand campaign for Lloyds Bank

Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.

Catherine Kehoe, Managing Director for Group Brands & Marketing at Lloyds Banking Group said – “This is the latest chapter in the Lloyds Bank ‘By Your Side’ campaign. The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.

Mat Goff at adam&eveDDB said:
“By your side”, is a campaign that has consistently allowed us to demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain. At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all. 

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