On connaît tous le principe des collections capsules, des éditions limitées. La rareté augmente l'intérêt, mais l'effet négatif pourrait être la "spéculation". Il s'avère en effet que nombre de ces articles se retrouvent ensuite sur des sites de revente en ligne. IKEA souhaitait donc offrir une collection spéciale aux vrais amateurs. C'est donc pourquoi ils ont créé le "heART SCANNER" qui mesure les réactions du cerveau à regarder les tapis de la collection et ainsi, permettre à ceux qui les aiment vraiment de pouvoir repartir avec. 

TitleIKEA HEART SCANNER
Agency
Campaign IKEA (HE)ART SCANNER
Advertiser IKEA
Brand IKEA ART EVENT

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