Campaign Pause the Moment
Advertiser William Peel
Brand William Peel

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Media Type Print
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Director of Photography (DOP) T...as C....rd Subscribers Only
Creative Director P...re Vi.....eix Subscribers Only
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About Saatchi & Saatchi France

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group.
We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers. We’re in the business of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. We believe passionately in the power of ideas to differentiate and motivate. And to change the world for the better.
We have an unshakeable spirit and unbeatable attitude from day one at Saatchi & Saatchi that Nothing is Impossible.

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Qui n’a jamais rêvé d’arrêter le temps ?

Ne serait-ce que quelques minutes, tellement le moment est parfait. Pour en profiter encore un peu ou simplement pour prendre le temps, pour une fois.

Saatchi & Saatchi repositionne la marque William Peel avec une campagne qui prône les vertus de savourer l’instant, ici et maintenant. La marque William Peel prend le temps de sélectionner les ingrédients, de fabriquer son whisky vieilli en fût et vous propose de prendre le temps pour le servir et le savourer.

Quelques secondes suspendues (20 précisément) pour la vidéo qui nous présente un moment cocktail William Peel en vue subjective top shot, un peu comme si nous y étions.

Et des visuels de belle facture où le symbole pause vient s’appliquer sur différents verres de cocktails whisky William Peel, comme une allégorie à pleinement profiter de l’instant.

Parce qu’il faut savoir prendre le temps. Pause The Moment. 

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