TitleMy Dear Brother
BriefThe idea was to create an alternative ending for one of the saddest movies in Turkish cinema history: "My Dear Brother" (1973). The film featured a little boy with leukaemia. His biggest wish is for a television at home and his older brothers try everything to get one for him. But the boy dies just before he can watch it. In order to highlight the life-saving role of the Lösev leukaemia foundation, the famous final scene was changed thanks to some cinematic wizardry. Now, when his big brother brings the TV home, the ailing little boy wakes up to watch.
Agency
Campaign Losev - change the end
Advertiser LÖSEV
Brand LÖSEV

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PostedMay 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Advertising Agency Ra....ri Subscribers Only
Chief Executive Officer (CEO) E..e K...an Subscribers Only
Copywriter A..l T....ki Subscribers Only
Creative Director ..i S...r Subscribers Only
Creative Director K...M G...EL Subscribers Only
Creative Director D..U G...K Subscribers Only

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