TitleBreath of life
BriefGlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on.
Campaign Breath of life
Advertiser GlaxoSmithKline
Brand GSK Glaxosmithkline

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
VP,Head of Innovation Products BU, GSK China S...an C..n Subscribers Only
President, McCann Health Greater China C...ie .o Subscribers Only
Global Chief Creative Officer,McCann Health Global M..t Ea....od Subscribers Only
Executive Creative Director,McCann Health Shanghai W...y C..n Subscribers Only
Associate Creative Director,McCann Health Shanghai S...on .u Subscribers Only
Senior Art Director,McCann Health Shanghai Y...ao W..g Subscribers Only
Copy Writer,McCann Health Shanghai D...er C..n Subscribers Only
Business Director,McCann Health Shanghai L...a Z..u Subscribers Only
Senior Account Manager,McCann Health B....ly B..o Subscribers Only
Chief Strategy Officer, McCann HealthGreater China H...y S..n Subscribers Only
Planning Director, RX, McCann Health Greater China Se.....a, Pr.....raj Subscribers Only
Deputy Operation Director,McCann Health Shanghai A..y ..n Subscribers Only
Creative Service Manager,McCann Health Shanghai L..u Z...g Subscribers Only
Content Manager,Craft Shanghai R...n S..n Subscribers Only
Editor,Craft Shanghai A...e F..g Subscribers Only
Backend Developer,Craft Shanghai T...or .i Subscribers Only

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