| Title | 10 | The Book That Grew |
| Brief | Grass was used to grow a book. A book containing 10 tangible lessons and 10 pieces of practical advice designed to help farmers maximise sustainability and increase profitability. The medium truly was the message: the book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. When grass is managed correctly, it can work wonders. |
| Agency | Rothco, part of Accenture Song |
| Campaign | Roots |
| Advertiser | Allied Irish Bank |
| Brand | AIB |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Copywriter | ..b M....re Subscribers Only |
| Art Director | F....no Da....io Subscribers Only |
| Design Director | S...e O�.....rdan Subscribers Only |
| Designer | D...o D..s Subscribers Only |
| Creative Director | E..a S....ey Subscribers Only |
| Creative Director | ..y S..n Subscribers Only |
| Executive Creative Director | A..n K...y Subscribers Only |
| Executive Producer | .l B...es Subscribers Only |
| Production Assistant | S....an C....ey Subscribers Only |
| Public Relations | H...n B...ne Subscribers Only |
| Account Director | A..n M....id Subscribers Only |
| Business Director | J..i M....th Subscribers Only |
| Project Director | I...e S....ey Subscribers Only |
| Chief Executive Officer (CEO) | P....ck H...ey Subscribers Only |
| Other | R....o, p..t .f Ac.....re S..g Subscribers Only |
| Director / DOP / Editor | J..e Vi.....tez Subscribers Only |
| Photographer & Artist | D...a S....er Subscribers Only |
| Letterpress Printer & Book Binder | J...e M...hy Subscribers Only |
| Print Production Company | ..e S....ge P...s Subscribers Only |
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