Campaign National Independent Beer Run Day.
Advertiser Brewers Association
Brand Brewers Association

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About Sterling-Rice Group

Sterling-Rice Group (SRG) is a consultancy and full-service advertising agency that drives growth through the entire product cycle: Insights, Innovation, and Activation.
At our core, we are solutionists, people who love solving problems. As a full-service agency and world-renowned consultancy in one, we are uniquely positioned to solve our clients’ problems through consumer insights, brand strategy, new product innovation, brand positioning, design, and advertising.
Our clients are a purposeful mix of small and large, entrepreneurial and Fortune 100, and span select consumer-focused sectors. This mix allows us to bring nimble, flexible execution to our smaller clients while constantly honing our craft to remain compelling to large clients that demand best-in-class approaches and outcomes. Our robust team includes former CMOs, industry experts, agency veterans (with pedigrees from every major shop), and for our culinary clients, an in-house culinary team. 

Latest News

Annie Turlay Joins SRG as Director of Integrated Production

Sterling-Rice Group is adding to its growing creative and production ranks with the hire of Annie Turlay in the new position of director of integrated production.


Turlay is joining SRG after spending the past 11-years at Crispin Porter + Bogusky, the last five as senior producer/video. At CP+B  she led production on such accounts as Infiniti, American Airlines, Hershey’s, Kraft and Applebee’s among others.  At SRG she reports to Doug Zucker, managing director and partner.


“SRG is investing in building our advertising production department and digital capabilities and Annie brings great experience in this area to our agency and clients,” said Doug Zucker. “Our clients are looking for a growing array of content from traditional advertising to short form content that can be utilized across all media. Annie’s experience and ability to deliver award-winning work makes her a terrific addition to our growing team.”


Annie’s position at SRG reflects the agency’s continued investment in production and digital expertise. Prior to her tenure at CP+B, Annie worked at DDB in Chicago.

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