TitleReal Estate
Agency
Campaign Public Reality Announcement
Advertiser Realtor.com
Brand Realtor.com

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PostedJuly 2019
Business SectorSubscribers Only
Media Type Television & Cinema
Length

About Huge

Huge is a global collective of designers, creatives, technologists and strategists. We help companies become trusted parts of people’s lives by creating products, services, and brands that people love. We work with companies like Google, Four Seasons, McDonald’s, FCA, Zelle, Realtor.com, Brooks and others, who are as committed to shaping culture and defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,400 employees working across 13 offices in North America, Latin America, Europe, and Asia Pacific. 

Latest News

Huge Redesigned the Cycling Helmet and It is Already Winning in the Tour de France

Huge Toronto, global experience agency, designed and created a new and innovative cycling helmet, named Scott Split Plus, for Scott Sports, the helmet was also worn by Simon Yates in the individual time trialFriday, July 19 in the Tour de France. The Scott Split Plus helmet will be released globally at independent retailers in Sept 2019.

 

Bike helmets have been evolving aero performance in cycling for decades primarily focused on reducing drag and increasing speed, however, most changes to helmets have focused on overcoming aerodynamic drag of the helmet alone. Huge Toronto discovered that while a helmet itself produces significant drag, a rider's position makes the greatest difference. Currently the only accurate way to understand aero performance for equipment and rider position is in a lab with a wind tunnel, which can be very problematic for training and often does not reflect the race day environmental conditions an athlete is faced with.

 

Therefore Huge focused on the rider to better understand their needs for managing aerodynamics, including their body position and navigating the environmental conditions of a

race. Top five product highlights, as follows:

  • Not solely designed in a lab, but designed with considerations that anticipate and understand human factors, including head positioning, body movement and even rider fatigue, so that the rider always has an aerodynamic advantage
  • Spring-loaded sunglass holder (category first)  
  • A more compact shape than traditional racing helmets of the past--those helmets focused on the rider remaining in one position in order for optimal aerodynamics. 
  • Soft lower sides to fit snugly around ears--in the past riders would hurt themselves putting on rigid, tight helmets, just so that they could shave milliseconds off time ●  Front vent keeps head cool in all position

Also Annemiek Van Vleuten is World Champion Time Trial and has a customized helmet, she also just won Giro d’Italia women this year.

 

As a follow-up, Huge is creating an IOT accessory device for the helmet to help riders train with aerodynamics in mind. The device will track their body position and helps riders understand aero benefits while training, queuing them to adjust position for optimal times of rest and performance.

 

 

CREDITS

Client: Scott Sports

Product Development Partners: Scott Sports Engineering Department, University of Adelaide Aerodynamic Dept.

Agency: Huge Toronto

Title: Scott Split Plus

Managing Director: Matt Di Paola

Design Director: Matt Hexemer

Industrial Designer: Victor Bogatch

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