TitleMcDonald's - Collection 100 ans de Coca Cola
Campaign McDonald's - Collection 100 ans de Coca Cola
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Director Ca....ne Subscribers Only
Director of Photography (DOP) Ba....te Ch....is Subscribers Only
Production E..y Subscribers Only
Producer Subscribers Only
Creative Director M....nie P...ec Subscribers Only
Copywriter J...émy B....nd Subscribers Only
Art Director Ma.....ien G....rt Subscribers Only
TV Production A...ey C....at Subscribers Only
TV Production Fl....ce G...t Subscribers Only
Post Production J...ome De.....ère Subscribers Only
Executive Production Director A...ni Gim.......osse Subscribers Only
Post Production M...os ..C Ad......ing Subscribers Only
Executive Post Producer Q....in M...in Subscribers Only

About DDB Paris

Nous sommes une agence conseil en communication intégrée à l’ère du digital.La créativité est dans notre ADN, l’humain est notre source d’inspiration, la technologie est notre terrain de jeu. 

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For the launch of Far Cry® ‘New Dawn’, DDB Paris does double damage.


Paris, February 5, 2019. 17 years after the nuclear blast from the end of Far Cry® 5, the survivors of the apocalypse try somehow to survive and to find a semblance of a peaceful life. However, others decided not to settle for the leftovers – they’re called Highwaymen, a band of pillagers led by the ruthless twins Mickey and Lou.

The plot of the film takes place in a post-apocalyptic world, and more precisely in a bar that Mickey and Lou decided to pay a visit to. Nomads with no worldly attachments, they travel the country in search or resources or anything else that could help them assert their dominance. This time, it’s the clients of the bar that pay the price, falling one after another before the blaze of the pistols and AK-47s these terrible twins wield with a wicked mastery.

Shot like a combat scene in an action blockbuster, this wild film directed by Xavier Gens presents these new antagonists in a supercharged showdown perfectly choreographed to the iconic song It’s Raining Men (specially re-orchestrated by SixtyFour Music for the occasion).

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