Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.
Cox Communications Names Arnold Lead Brand Agency
Cox Communications has selected Arnold as its lead brand agency as the communications network seeks to evolve its marketing approach. In the role, the Havas shop will handle the majority of Cox Communications’ creative advertising portfolio, including multicultural advertising.
“Our 2018 brand relaunch has birthed three years of quality creative work that has highlighted how technology brings us closer, something that has connected with our customers during a critical time and driven strong share growth. Our next stage is to evolve from effective individual campaigns to a cohesive advertising presence,” said Cox Communications svp, brand Gaston Vaneri said in a statement. “Arnold knows how to do this with large brands like ours, and we are chomping at the bit to take this next step with them.”
The appointment follows a review process that included both incumbent and new agencies. Creative agency 180LA, which was behind Cox Communications’ “Full of Love” campaign, paying tribute to nurses last December, will continue working with the brand as part of its agency roster.
“We are so excited to partner with Cox at a time when their products and services have never been more essential to our lives. From the moment we met this team, we knew this organization was something special,” George Sargent, CEO for Arnold and Havas Media Boston, said in a statement. “Arnold is built on strategic rigor that unlocks creativity at scale, and we share with Cox an ethos around people and partnership, as well as an obsession with the work. We are incredibly excited to get started.”
Cox Communications spent around $67 million on media last year, down from $130 million in 2019, according to data consultancy COMvergence.