We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair.
Carmichael Lynch Helps Resolve ‘Din-Decision’ for OpenTable
We’ve all been there: you’re going out for a meal; the time comes to pick a place and suddenly no one can agree. Hunger and tensions are growing.
This is Din-Decision —the indecision we’ve all experienced at one time or another around dining moments—and it’s the incredibly relatable human truth at the center of Carmichael Lynch’s new campaign for OpenTable.
The campaign showcases all of the ways that OpenTable is the only app necessary to get from Din-Decision to decided. Best-of lists make it simple to find somewhere new to try. A host of filters let you narrow down everything from type of cuisine, neighborhood to prices and seating options. With 20 years in the restaurant business, 50,000+ restaurants and millions of verified reviews, OpenTable has a depth of information to provide restaurant recommendations for anyone in your party. In other words, it’s much more than a utility for booking a table.
Din-Decision launched in Boston and Dallas—two of OpenTable’s top markets—with three spots, social and OOH support.