TitleLamp
BriefIn 2019 Ikea Denmark were for the first ever not printing its famous catalogue and only letting it be viewable online. This message had to be conveyed in a campaign that also presented the new collection.
Agency
Campaign The Missing Collection
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Poster
Creative Director J...li R..n Subscribers Only
Copywriter K....th Ka.....nn Subscribers Only
Executive Creative Director S...n En....øm Subscribers Only
Art Director A...rs D...e Subscribers Only
Account Director Pe....le T...p Subscribers Only

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