Campaign Karmatch
Advertiser Kapten
Brand Kapten

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Executive Creative Director R...in Re....in Subscribers Only
Executive Creative Director R...is Bo.....er Subscribers Only
Art Director T...as Do......abbé Subscribers Only
Copywriter A....ny L....nd Subscribers Only
Copywriter P...o Fe.....ez Subscribers Only
Head of TV A..m A...jo Subscribers Only
Art Director ..m Ba.....cz Subscribers Only
Audio Post Production .a J..E Subscribers Only
President M..c Fa.....ier Subscribers Only
Communications Director J...e Ch......ier Subscribers Only
Brand Manager T...vi .e C....ck Subscribers Only
General Creative Director Subscribers Only
Strategic Planning Director Gu.....me Bi....de Subscribers Only
Account Director, Social Media P....ne B...et Subscribers Only
Account Director, Social Media B....ra G....et Subscribers Only
Production (Agency) .e G...le Subscribers Only
Producer S...ie Lemo........moes Subscribers Only
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About FamousGrey

FamousGrey Paris c'est "a fiery spirit in an experience body". 
« Être une petite agence dans un grand réseau, c’est un peu comme être à la fois l’enfant et ses parents. Avoir des rêves et déjà des moyens. De l’innocence et de l’expérience. C’est grandir sans vieillir. C’est magique. Comme bien des enfants, on aime tout tester, tout tenter, tout questionner, tout le temps. On n’a jamais peur de partager nos idées les plus folles et nos commentaires les plus francs, notre fraîcheur et notre énergie. Comme bien des adultes, on a l’expérience des années. On connaît les ficelles du métier, les gens du réseau, les méthodes qui donnent des résultats et les combats qui valent le coup. On sait aller vite quand il faut, haut quand on peut, et loin à chaque fois. Résultat, notre enthousiasme ne souffre d’aucune fatigue, notre imagination d’aucune limite et notre implication d’aucun ennui. » 

Latest News

Kapten and FamousGrey Paris don’t believe in simple luck, but in loyalty.

Kapten and FamousGrey Paris launch "Karmatch", an activation campaign to celebrate the unusual moment when a customer and a driver meet for the second time on a Kapten ride. This campaign is supported by a film to be launched in digital and theaters in France, UK and Portugal.

Do you think it is luck? No, it is loyalty! Every week, more than 1300 customers meet the same Kapten driver for the second time during their rides... Who would have thought this could happen that often? For loyal customers and drivers, the chances of meeting again are HUGE, therefore Kapten has decided to celebrate them.

From September 9th to October 6th, when a driver and a customer cross paths for a second time, Kapten app will automatically trigger a "Karmatch".

And when a Karmatch happens, everyone wins!

Free ride for the customer and double earnings for the driver.


In the launch film, you will discover a driver and a passenger during a special ride. Those faces have already crossed each other... that familiar expression... of course, that's it! They realize they're meeting for the second time. It's a Karmatch! They celebrate the moment like never before.

In France, the activation will also be aired at the Parisian MK2 theaters and shared by influencers on the Kapten instagram account.

With this campaign Kapten and FamousGrey Paris will continue to build a popular brand while strengthening Kapten's positioning as "the ride-hailing service that takes care of its users and partner drivers".


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