TitleDonate Your Words
Agency
Campaign Donate Your Words
Advertiser Cadbury plc
Brand Cadbury Dairy Milk

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Advertising Manager C....ia M...li Subscribers Only
Advertising Manager L...a G..y Subscribers Only
Advertising Manager N...y G...in Subscribers Only
Executive Creative Director D...en B...es Subscribers Only
Creative Director C...s B...h Subscribers Only
Creative Director J...y P...er Subscribers Only
Art Director ..b E...s Subscribers Only
Copywriter P...r R..d Subscribers Only
Agency Producer C...y P...is Subscribers Only
Business Director M..t S...h Subscribers Only
Account Director ..n H..e Subscribers Only
Account Director H...ey G...on Subscribers Only
Account Manager Fl....ce W..g Subscribers Only
Integrated Producer R...na ..t Subscribers Only
Account Planner S...ie Ke.....an Subscribers Only
Designer A..m E....ds Subscribers Only
Designer ..b Ch....er Subscribers Only
Photographer ..l Si.....an Subscribers Only
Media Agency C...t In......sit Subscribers Only
Media Planner L...en K...y Subscribers Only
Media Planner J....ca B....te Subscribers Only
Production Company A....my Subscribers Only
Director Subscribers Only

About VCCP

VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients. 
For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14. 
VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it. 
With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve. 
VCCP is the challenger network for challenger clients.

Latest News

MORE TH>N launches new TV sponsorship campaign for ITV Showcase Drama

MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December.

As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes or taking care of poorly pets, MORE TH>N prides itself on doing more to help its customers with life's unexpected dramas. So, MORE TH>N has teamed up with ITV to bring audiences a different kind of drama.

The new idents feature Mordenn, MORE TH>N’s cool and calm fictional founder, as he effortlessly defuses a series of dramatic moments with the line “Drama? …No drama”. From a patient going into cardiac arrest, through to a couple’s public break-up and passengers fighting for survival after a plane crash, the idents feature a range of tense scenarios familiar to many TV dramas.

The new idents, created by VCCP, launched on 18th March during “The Durrells” on ITV and the ITV Hub. The campaign will continue throughout 2018, sponsoring top ITV dramas including “Cold Feet” and “Vanity Fair”. 

Gail Parker, Brand, Marketing and Distribution Director, MORE TH>N “We are excited to be sponsoring this great prime time drama schedule where our iconic brand character, Mordenn, can really connect with ITV’s viewers in defusing the drama in a series of idents. Classic television dramas draw families together and it’s great to have our brand at the heart of these moments.”

Adam Thompson, Creative Director, VCCP “When given the opportunity to create a set of fun and memorable idents for one of the UK's best-known insurance brands, we enlisted the help of laidback Scandinavian James Bond, Mordenn, to slide in and effortlessly save the day. Sitting within some of ITV’s best-known dramas, the idents needed to stand up against the shows high budget productions, so we asked directors Terri Timely to sprinkle some of their surreal comedy magic. With their help, Mordenn defuses a series of well-known TV drama tropes, turning drama into no drama.” 

 

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