TitleBikerTek
Agency
Campaign BikerTek
Advertiser Highways England
Brand Highways England

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
Length
Head of Marketing An.....ie He....sy Subscribers Only
Campaign Manager ..k B...on Subscribers Only
Chief Creative Officer R....rd B..m Subscribers Only
Executive Creative Director ..t N...on Subscribers Only
Executive Creative Director M..e Su.....and Subscribers Only
Creative Director S...n L...d Subscribers Only
Copywriter ..d H...h Subscribers Only
Art Director P..l A...s Subscribers Only
Managing Partner M..e S...n Subscribers Only
Account Director ..x Su....an Subscribers Only
Associate Account Manager K....yn Ar.....ng Subscribers Only
Account Manager K....yn Ar.....ng Subscribers Only
Agency Producer D...el M...ey Subscribers Only
Assistant Agency Producer A...ze N....ji Subscribers Only
Designer S...t S...ey Subscribers Only
Production Company T...y B....er F...s Subscribers Only
Director of Photography (DOP) M..k G....ns Subscribers Only
Director ..n T...y Subscribers Only
Director ..n T...y Subscribers Only
Director of Photography (DOP) C...s C...ke Subscribers Only
Editing Company ..g C..p Subscribers Only
Editor M....ew Fe....ad Subscribers Only
Post Production H...ck Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Wrong is the new right in star-studded global campaign for EA SPORTS FIFA 20 by adam&eveDDB

Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play ‘wrong’ in the stadium, in the street and in the game.

The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play ‘wrong’ and defy conventional wisdom to play in their own uncompromising style.

The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua.

The film is part of a global campaign calling on players to “Break New Ground”. With the addition of the street football in the “Volta Football” game mode, players can play their own way and create like never before. The 360 campaign also features “The Groundbreakers” - a series of stories showcasing innovators from the stadium to the street

Mat Goff, Joint CEO of adam&eveDDB, said: “There has always been a ‘right’ way to do things in football. But the global FIFA community are constantly making and breaking their own rules to show that wrong is the new right and changing the game for the better.’ 

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