Ever dreamed of being a player in a giant, real time video game? Well, runners in Bangkok got their chance when Nike and BBH Asia Pacific launched Go BBK. Via their phones and the LINE instant messaging system – the most popular in Thailand – runners could traverse the city picking up virtual tokens and taking part in special missions. Some of the missions even ended in secret rock concerts. Every time runners passed a token, it was scooped up thanks to Bluetooth, motivating them to run further and boost their collection. At the end, they could exchange their haul for a Nike gift. Over 15 days, participants collected more than 3,000 tokens and ran a staggering 35,000 kilometres (or nearly 22,000 miles). Must have been a lot more fun than the treadmill. 

TitleGo BKK
Agency
Campaign Go BKK
Advertiser Nike
Brand Nike

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
MarketSubscribers Only
Executive Creative Director J...im Bo.....om Subscribers Only
Creative Director X...er ..e Subscribers Only
Creative Team S...ir Pa.....ty Subscribers Only
Creative Team O..r So.....or Subscribers Only
Creative Team D...ah Z...ah Subscribers Only
Creative Team N...il Pa....ni Subscribers Only
Creative Team J....ng ..g Subscribers Only
Creative Team A...a ..g Subscribers Only
Account Manager D...d W....er Subscribers Only
Account Manager ..d T..i Subscribers Only
Account Manager R..s He.....on Subscribers Only
Account Manager A..a L....tz Pr.....ion Subscribers Only

Related Ads

Latest Ads