L'association Campaign Against Living Miserably (CALM), le retailer britannique Topshop et la marque de vêtements masculins Topman se sont associés pour, à l'occasion de la journée mondiale de la santé mentale le 10 octobre dernier, pour sortir et vendre une collection capsule. Chaque vêtement a habituellement, à l'intérieur, une étiquette qui explique comment entretenir et prendre soin du vêtement (pas de température trop élevée, pas de repassage...). Les maladies mentales existent, mais ne sont pas visibles à l'extérieur. Sur cette base, toutes les pièces de la collection capsule se sont vues ajouter de manière très visible, une étiquette avec des messages pour prendre soin des autres personnes, parce que la santé mentale ne se voit pas toujours à l'extérieur et parce qu'il faut le plus souvent s'exprimer pour se faire aider. 

TitleCare Label
Agency
Campaign Care Sewn In
Advertiser Campaign Against Living Miserably (CALM)
Brand CALM

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About Havas London

As Havas’ flagship UK creative agency our job is really straightforward – to make a meaningful difference to the brands, the businesses and the lives of the people we work with. We are based in London King’s Cross and are one of the 22 agencies that make up the Havas Village. 
Reasons why us:
1. We are unique. We are the only agency in London that operates a truly channel neutral, single P&L, "village model". Every single marketing discipline under a single roof, run for you by a single business lead. Simpler, faster, more cost efficient. 
2. We have a "start-up mentality in a network structure". We have transformed the work and culture to create an agency with an incredible new business record and an outstanding client list. 
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THANK YOU: HAVAS CAMPAIGN FOR THE DEPARTMENT FOR EDUCATION PRAISES ALL THOSE WHO HAVE KEPT CHILDREN LEARNING IN LOCKDOWN

Ahead of the phased opening of UK schools to more pupils from Monday, 1 June, the Department for Education has released a film thanking all those who have kept learning going during the lockdown. Created by Havas London, it celebrates the hard work, dedication and ingenuity shown by teachers and parents alike as they’ve kept the nation’s children learning from home throughout the past 10 weeks.

The uplifting film has been created exclusively using real footage, captured organically by teachers and parents as they and their children have adapted to remote learning and home schooling. It showcases teachers’ passion for teaching and some of the innovative ways they have stayed connected with their classes, as well as the patience, enthusiasm and commitment shown by parents in unquestionably challenging circumstances. It also captures the enjoyment and gratitude of children themselves, who have adapted so brilliantly to new ways of learning at home.

It is set to George Ezra’s Pretty Shining People, after the Brit Award-winning artist – whose parents are both teachers – donated use of the song to this campaign for a nominal fee. It was created by Dan Cole and Andy Garnett.

Chloe Saklow, Deputy Director: Teaching – Customer and Brand at the Department for Education says: “Thank you to everyone who has kept our children learning whilst schools have been closed. Teachers, parents and carers have all stepped up, helping to ensure our children’s education was able to continue. As schools open to more pupils, we wanted to celebrate these everyday heroes and say ‘thank you’ to them for all they have done.”

Vicki Maguire, Chief Creative Officer at Havas London adds: “As far as I’m concerned, teachers are up there on the same pedestal as our emergency services. They do an extraordinary job at the best of times, and these are not the best of times. Their imagination, dedication and passion throughout has been properly inspiring. And here’s to all the honorary teachers, the home schooling heroes who have kept our kids learning – I don’t know how you’ve done it. This is our love letter to them all.” 

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