INNOCEAN is an agency that develops creative driven by insights, not by instinct. This shift came from a need to be in greater sync with our clients on the work they are doing internally to digitally transform their business, and harness that data to deliver creative ideas that will inform and help direct award-winning creative ideas.
We set the vision to be the agency that takes the guesswork out of the creative process. Our goal is to deliver this leading edge approach across our entire portfolio of clients, big or small.
Hyundai Shares One Owner’s Words of Gratitude in Safety Video
In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube channel; the story displays just how committed the company is to protecting its customers through the safety of its vehicles. Hyundai shares a remarkable crash survival story that conveys how Hyundai is driven to protect its customers.
Still A Mom features employees at Hyundai Motor Manufacturing Alabama reading a first-hand account of an Elantra owner who was involved in a potentially life-altering crash and believes that because her Alabama-built vehicle, she was kept safe and is still able to be a mother to her children. The video showcases that everyone at Hyundai plays a role in making the safest cars possible.
“The most valuable voices we have are those of our owners. They let us—and the world—know what we’re doing right, and where we can be better,” said Angela Zepeda, CMO, Hyundai Motor America. “Hyundai is built on a foundation of safety and the entire company prioritizes keeping our owners safe. Safety is what matters most.”
Hyundai is an industry leader in safety and is tied for the most TOP SAFETY PICK+ and TOP SAFETY PICK-rated vehicles from the Insurance Institute for Highway Safety (IIHS) with 10 award-winning vehicles. Hyundai has more IIHS Top Safety picks than anyone else in the last five years.
The video was produced by Hyundai’s agency of record, INNOCEAN USA.