For kids, road trips just got more interesting. In the past they were forced to stare out of the window as the landscape spooled past, perhaps playing the occasional game of “I spy” between demanding “Are we there yet?” or insisting that they needed to pee. Later, they became riveted to tablet devices and ignored the outside altogether. |
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Title | Road Tales |
Title (original language) | Snelweg Sprookjes |
Agency | Dentsu Creative |
Campaign | Road Tales |
Advertiser | Volkswagen Group |
Brand | Volkswagen |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Production | R...d T..p ..d S...e ..�88 Subscribers Only |
Development app | R...t K....ns Subscribers Only |
Sound | ..g O...ge Subscribers Only |
Illustrations | M...o N...o Subscribers Only |
Manager Marketing Communication | B...o Sc....er Subscribers Only |
Team Manager Marketing Communication | E..c ..n Subscribers Only |
Brand Communication Manager | L...a D...s Subscribers Only |
Executive Creative Director | M...yn ..n ..m Subscribers Only |
Executive Creative Director | D...el S...ma Subscribers Only |
Creative Director | S...r S...n Subscribers Only |
Creative Director | K..a D....as Subscribers Only |
Creative | W...ar Ve.....lle Subscribers Only |
Creative | Ma....js G...s Subscribers Only |
Creative | L...e ..k Subscribers Only |
Account Manager | D..k ..n .e K..m Subscribers Only |
Strategy Director | B...s N...m Subscribers Only |
Strategy | G...en ..n ..r Z...rd Subscribers Only |
Head of Production | ..m ..n ..r Z...en Subscribers Only |
Content Producer | S....ya E...ar Subscribers Only |
Digital Producer | ..m .o Subscribers Only |
Designer | J...t H...r Subscribers Only |
Designer | J..k Mc.....fe Subscribers Only |
Design Director | ..y ..n D..k Subscribers Only |
UX design | F...o Ne....an Subscribers Only |
Illustrator | M...o N...o Subscribers Only |
Production Company | S...e ..�88 Subscribers Only |
Production Company | R...d T..p Subscribers Only |
Production Company | R...t K....ns Subscribers Only |
Sound Design | ..g O...ge Subscribers Only |
Writer | J..e ..n L....en Subscribers Only |
Writer | D..n Re....ts .e V...s Subscribers Only |
Writer | B....te ..n V..n Subscribers Only |
Writer | H...an ..n V..n Subscribers Only |
Writer | W...ar Ve.....lle Subscribers Only |
Writer | Ma....js G...s Subscribers Only |