TitleThe Urban Eye Tests
BriefOCO Opticians wanted to boost visits and sales by encouraging 25-to-34 year olds to take a free eye test. Panels were placed on streets around Central London, encouraging Londoners to check their eyesight using the urban environment. Pub signs, shop signs, clock towers, road signs and murals were became reading challenges, based on the advice of an optometrist who first assessed every site. A QR code tagged to each location enabled people to book an eye test via their smartphone, providing live response data in real time.
Agency
Campaign The Urban Eye Tests
Advertiser OCO Opticians
Brand OCO Opticians

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Regional Creative Director A...an P..r Subscribers Only
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