TitleBaby Blocker
BriefIt's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy.
Agency
Campaign Baby Blocker
Advertiser Skyn Condoms
Brand Skyn Condoms

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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