TitleBeeBoards
BriefBees are important for food production, 1/3 of the food we eat is dependent on pollination from bees. McDonald’s Sweden sources most of its food locally and the brand’s creative platform is “Big enough to make a difference”. To help the declining bee population, they created billboards that double as bee hotels where wild bees can stay. The billboards are permanent wooden installations, with the logo and text formed by holes drilled in for the bees. Now, all McDonald’s franchisees can order their own billboard hotels and customize the size and messaging.
Agency
Campaign BeeBoards
Advertiser McDonald's
Brand McDonald's

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
CCO, NORD DDB STO A....as Da.....st Subscribers Only
Senir Client Director, NORD DDB STO J..s W...n Subscribers Only
Client Director, NORD DDB STO J....na Bj....fot Subscribers Only
Client Manager, NORD DDB STO S...a N...rg Subscribers Only
Client Manager, NORD DDB STO A...e L....er Subscribers Only
Creative Producer, NORD DDB STO T...as Be.....all Subscribers Only
Copywriter, NORD DDB STO P...er Di....us Subscribers Only
Art Director, NORD DDB STO J..l Ek....nd Subscribers Only
Communication Planner, NORD DDB STO J...er An.....on Subscribers Only
Planner, NORD DDB STO Subscribers Only
Graphic Designer, NORD DDB STO Subscribers Only
Graphic Designer, NORD DDB STO D...el L...as Subscribers Only
Graphic Designer, NORD DDB STO E..n W...r Fe....ll Subscribers Only
Print Production Manager, NORD DDB STO A..a Li....rs Subscribers Only
PR Director, NORD DDB STO S....ne Jo.....on Subscribers Only
Social Media Manger, NORD DDB STO J...s Er....on Subscribers Only
Photographer, NORD DDB STO Ch.....an Bj.....rhag Subscribers Only
Grade, NORD DDB STO Ch.....an Bj.....rhag Subscribers Only
Photographer, House Agency N...n Gu.....öm Subscribers Only
Photographer, House Agency O..e Li....lm Subscribers Only
Editor, House Agency N...n Gu.....öm Subscribers Only
Post producer, House Agency D...ce H....in Subscribers Only
Marketing Director, McDonald´s Sweden Subscribers Only
Senior Marketing Manager, McDonald´s Sweden L..a P..m Da.....son Subscribers Only
Marketing Manager, McDonald´s Sweden S...a F...c Subscribers Only
Marketing Manager, McDonald´s Sweden S...e L...r Subscribers Only
Franchisetagare, McDonald´s Sweden Subscribers Only
Franchisetagare, McDonald´s Sweden R...nd E..n Subscribers Only

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