TitleAction Movie
BriefTo appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agency
Campaign Furniture Assembly. The radio campaign for Ikea.
Advertiser IKEA
Brand IKEA

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
Chief Creative Officer R..f H...l Subscribers Only
Creative Director R...n J....on Subscribers Only
Concept R...n J....on Subscribers Only
Creative Director j....us r...c Subscribers Only
Concept j....us r...c Subscribers Only
Account Manager Do.....ue B...er Subscribers Only
Recording Studio S...io F..k G..H .o .G Subscribers Only
Sound Engineer T....en He....gs Subscribers Only
Casting C....en B...in Subscribers Only
Director T....en He....gs Subscribers Only
Director R...n J....on Subscribers Only
Agency Producer J...th U...au Subscribers Only
PR Communication Manager T...as V...er Subscribers Only
Marketing Manager Subscribers Only
Music k..s .n . c...y s...e Subscribers Only
Music Composer T...as B...er Subscribers Only
Music Composer Subscribers Only
Narrator J...s Be.....öm Subscribers Only
Narrator Ca....ne Ki......ter Subscribers Only
Narrator A....as To.....en Subscribers Only

Related Ads

Latest Ads