TitleTD Coin Posters
BriefTo help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.
Agency
Campaign TD Coin Posters
Advertiser Dominion Bank
Brand Coin Posters

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
President ..n T..r Subscribers Only
Chief Creative Officer J..y J..n Subscribers Only
Creative Director L..a Gr.....rg Subscribers Only
Creative Director C...s M...ik Subscribers Only
Creative Director K...y Re....ds Subscribers Only
Digital Writer D..e Th.....ll Subscribers Only
Designer/Art Director D...n D...ic Subscribers Only
Developer ..n P...y Subscribers Only
Developer A..x D...c Subscribers Only
Agency Producer A..x P....ns Subscribers Only
Print Producer G..d Ca....ir Subscribers Only
Print Producer K...n S....en Subscribers Only
Print Producer B...y Du....er Subscribers Only
VP, Group Account Director L...ie F....an Subscribers Only
Account Director B...n P...ck Subscribers Only
Account Director Ge.....ve C..e Subscribers Only
Account Executive B....on S....rs Subscribers Only
Chief Strategy Officer B...t N...on Subscribers Only
Strategic Planner S...ta Bh.....ar Subscribers Only
Photographer A...h Mo....mi Subscribers Only
Production Company F...h Rep.......ons Subscribers Only

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