TitleWould he be an acclaimed entrepreneur?
BriefFive famous people in Sweden were "retouched" with a disability in order to post a controversial question. The images urged viewers to visit görplats.se, a website where they could learn more about hiring people with disabilities. The people depicted are Pär Svärdson, one of the biggest entrepreneurs in Sweden, Helénè Barnekow, CEO of Microsoft Sweden and Amelia Adamo, publisher of Sweden's biggest lifestyle magazine.
Campaign Imaginary disabilities
Advertiser Arbetsförmedlingen - The Swedish Public Employment Service
Brand Employment Service

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PostedNovember 2019
Business SectorSubscribers Only
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Media Type Print
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