TitleMcFamilies
BriefSince its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity.
Agency
Campaign McFamilies
Advertiser McDonald’s
Brand McDonald’s

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Chief Creative Officer G...o H....ls Subscribers Only
Chief Creative Officer Ma....as S....th Subscribers Only
Creative Director E..a G...men Subscribers Only
Creative Director N....as Bl....ry Subscribers Only
Art Director M...o R...o Subscribers Only
Art Director A....na L...ta Subscribers Only
Copywriter G..a B....ti Subscribers Only
Copywriter L..a Re....er Subscribers Only
Account Director El.....th Tr....el Subscribers Only
Creative Services Manager C...la S...to Subscribers Only
Agency Producer Ja......rik S...lz Subscribers Only
Editor F....do P...s Subscribers Only

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