TitleMAKE BEER STAND OUT AGAIN
Brief‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use.
Agency
Campaign MAKE BEER STAND OUT AGAIN
Advertiser Obolon
Brand hike

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging Design
Executive Creative Director A..e J...b Subscribers Only
Creative Director D...s Kel......nko Subscribers Only
Art Director M...ia Pl.....ova Subscribers Only
Art Director Ro.....av Vy.....yi Subscribers Only
Copywriter D..a K...ka Subscribers Only
Head of Brand M...a T....in Subscribers Only
Designer A...iy Ko.....uk Subscribers Only
Designer I..r C...yi Subscribers Only
Motion Designer O....iy K...uk Subscribers Only
Producer Al.....dra G...ai Subscribers Only
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Senior Account Manager An.....ia Be.....ts Subscribers Only
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