TitleHome Safe and Sound (Frances' Story)
BriefFraces’ Story is one of four resident films produced for national TVC, digital distribution, and OOH. For this spot, it was essential for us to capture LDK’s target audience: single independent women. We wanted the audience to relate and connect with the character the story – a thematic component that was developed at the center of this production. Our team worked directly with each resident to understand their personal history, interests, and involvement in the community – shaping the narrative of each film to their personal story. Personal 8mm home movies from as far back as the 1950’s was gathered from the resident and carefully weaved into her film, providing the viewer with an intimate look into her past. The film includes personal anecdotes and candid moments, which allowed for a level of authenticity that brought her story to life.
Agency
Campaign Home Safe and Sound (Frances' Story)
Advertiser LDK Healthcare
Brand Aged Care/Seniors Living

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Director M....el Cr....an G...ne Subscribers Only
Copywriter M....el Cr....an G...ne Subscribers Only
Production Company Producer ..a D...ca J...ra Subscribers Only
Production Designer E...a I...el J...ra Subscribers Only
Cinematography ..n Bu.....rak Subscribers Only

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Project Designer GUTIERREZ STUDIOS
Baltimore, United States

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