TitlePlane
BriefBy hijacking the "Shot on iPhone" campaign, the agency wanted to show that the biggest difference between a new smartphone and the same refurbished phone on Back Market is its price. Save money with a refurbished phone and you can be in on the action, not taking pictures of it from outside.
Agency
Campaign Keynote Back Market
Advertiser Back Market
Brand Back Market

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Print
Entrant Company / Creative Agency M...el Subscribers Only
Advertiser B..k M...et Subscribers Only
Chief Marketing Officer, Back Market Gu.....me R...y Subscribers Only
Co-Founder and Chief Creative, Back Market V....ey V...e Subscribers Only
CEO, Marcel P...al N...im Subscribers Only
CEO, Marcel C....es Geo.......cot Subscribers Only
Chief Creative Officer, Publicis France A..e .e M....ou Subscribers Only
Executive Creative Director, Marcel G...tan .u P...ux Subscribers Only
Executive Creative Director, Marcel Y...i Gu......mov Subscribers Only
Art Director, Marcel V....nt Bo....ud Subscribers Only
Copywriter, Marcel V....le La....le Subscribers Only
Partner, Head of global business, Marcel Ch.....phe N...et Subscribers Only
Associate Director, Marcel Subscribers Only
Account Manager, Marcel Y..i O...d Subscribers Only
Project Manager, Marcel L...s S....er Subscribers Only
Project Manager, Marcel F...ie P...ze Subscribers Only
Print Producer, Marcel S....ne P....ra D..s Subscribers Only
Model Maker, Marcel Ch.....phe G...on Subscribers Only
Strategic Planner, Marcel R...in Br....er Subscribers Only

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