| Title | Boat |
| Brief | By hijacking the "Shot on iPhone" campaign, the agency wanted to show that the biggest difference between a new smartphone and the same refurbished phone on Back Market is its price. Save money with a refurbished phone and you can be in on the action, not taking pictures of it from outside. |
| Agency |
Marcel
|
| Campaign |
Keynote Back Market
|
| Advertiser |
Back Market
|
| Brand |
Back Market
|
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|
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Print
|
| Entrant Company / Creative Agency |
M...el Subscribers Only
|
| Advertiser |
B..k M...et Subscribers Only
|
| Chief Marketing Officer, Back Market |
Gu.....me R...y Subscribers Only
|
| Co-Founder and Chief Creative, Back Market |
V....ey V...e Subscribers Only
|
| CEO, Marcel |
P...al N...im Subscribers Only
|
| CEO, Marcel |
C....es Geo.......cot Subscribers Only
|
| Chief Creative Officer, Publicis France |
A..e .e M....ou Subscribers Only
|
| Executive Creative Director, Marcel |
G...tan .u P...ux Subscribers Only
|
| Executive Creative Director, Marcel |
Y...i Gu......mov Subscribers Only
|
| Art Director, Marcel |
V....nt Bo....ud Subscribers Only
|
| Copywriter, Marcel |
V....le La....le Subscribers Only
|
| Partner, Head of global business, Marcel |
Ch.....phe N...et Subscribers Only
|
| Associate Director, Marcel |
S�.....ien Ja....et Subscribers Only
|
| Account Manager, Marcel |
Y..i O...d Subscribers Only
|
| Project Manager, Marcel |
L...s S....er Subscribers Only
|
| Project Manager, Marcel |
F...ie P...ze Subscribers Only
|
| Print Producer, Marcel |
S....ne P....ra D..s Subscribers Only
|
| Model Maker, Marcel |
Ch.....phe G...on Subscribers Only
|
| Strategic Planner, Marcel |
R...in Br....er Subscribers Only
|
