TitleSnickers Suit Swag
BriefIn Canada alone, the NBA is sponsored by no less than 32 brands. There’s hardly anywhere you can look without seeing a logo. So when Snickers wanted to stand out from the crowd, it went somewhere no brand had gone before – the tunnel walk; the place where players show off their fashion savvy. After Toronto Raptor Delon Wright appeared in an outrageously oversized suit, the story was picked up by every major Canadian sports media outlet. But Delon's fashion faux pas was not entirely his fault. As Snickers knows, you're not you when you're hungry.
Agency
Campaign Snickers Suit Swag
Advertiser MARS
Brand Snickers

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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