TitleCalifornia Stays
BriefThe VW camper van encapsulated the spirit of the 60s: road trips with only freedom on the horizon. With hotter, longer summers, there's never been a better time to get on the road again with the Volkswagen California. But in Denmark, not using an official camp site is punishable by a fine, seriously undermining the sense of liberty symbolised by the vehicle. So VW partnered with landowners across the country to launch California Stays – overnight spots in Denmark’s most remote and breathtaking locations, bookable for free on AirBnB and Booking.com.
Agency
Campaign California Stays
Advertiser Volkswagen
Brand Volkswagen California

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PostedNovember 2019
Business SectorSubscribers Only
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