TitleZeeman sneaker
BriefWhy are some sneakers so expensive? To find out, Zeeman developed two designs.The first: the sleek Hybrid Z. Limited edition, exclusive packaging, marketing via social media and influencers. Available exclusively via an auction and in two pop-up stores in Amsterdam and Antwerp. The price: €200. The second: the Basic Z. Made the Zeeman way: a basic design, large production volume, no expensive packaging, for sale in Zeeman stores and the webshop. The price: €12.99. The website explains the difference. Contemporary clothing doesn't have to cost a fortune. Zeeman: it can be that simple.
Campaign Zeeman sneaker
Advertiser Zeeman
Brand Clothing & textiles

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Strategy Director M....el Ri.....wer Subscribers Only
Art Director S...an Ke.....ar Subscribers Only
Copywriter W...er Kra......ger Subscribers Only
Designer Y..i ..n P...el Subscribers Only
Shoe design L..e G..l Subscribers Only
Project Manager L...a ..n ..r V...en Subscribers Only
Social Media Manager N...ke V....nt Subscribers Only
Online Production S...ia Te.....en Subscribers Only
Media Strategist F..i H....en Subscribers Only
Photographer H..s Pi....se Subscribers Only
Animation S...io M...k Subscribers Only
PR Agency W..h l..e N..s Subscribers Only
PR Agency Ga....oo Subscribers Only
Web designer D..t Subscribers Only
Pop up store C...T Subscribers Only

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