TitleForte Femme
BriefKazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.Yet, women operate 41% of small and medium-sized businesses.They endeavor to start their own businesses but are afraid to develop them.The campaign’s objective is to change the society’s opinion about female entrepreneurship and to inspire businesswomen to develop their businesses and use the bank’s services.A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. And then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.The whole country has started to literally feel the women’s contribution to its’ future and development.
Agency
Campaign Woman
Advertiser ForteBank
Brand ForteBank

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PostedDecember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Entrant Company V....od A...cy Subscribers Only
Creative Director A...ey Gu......lin Subscribers Only
Copywriter G...gy Ko....ov Subscribers Only
Copywriter A...n R...in Subscribers Only
Copywriter A...m Epa......tev Subscribers Only
Copywriter A...a Kh.....va Subscribers Only
Design Director Vl.....av Der......ykh Subscribers Only
Art Director K...ll R...an Subscribers Only
Head of strategy D...ry D...k Subscribers Only
Digital Creative Director D...ry Ma....ov Subscribers Only
Digital Art Director A..a Ma.....ova Subscribers Only
Strategist Ve....ka Ma....va Subscribers Only
Developer V....iy T...in Subscribers Only
Web designer L...ya Za......ina Subscribers Only
Producer El.....ta La.....va Subscribers Only
PR & Media Agency .A Ko....at Subscribers Only
Production D....'s Pr.....ion Subscribers Only

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