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Agency
Campaign Star Wars X Pathé Gaumont
Advertiser GAUMONT PATHÉ
Brand Pathé Gaumont

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Photographer C...ric D....ux Subscribers Only
Marketing Director Be....ce To......lle Subscribers Only
Communications Director Ma....ne Ch.....rt Subscribers Only
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Creative Director Jul.......rre M...et Subscribers Only
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About FRED & FARID Paris

What is FRED & FARID?We are a global creative agency, a creative partner for CMOs and brands.
What does FRED & FARID produce for brands?We do brand strategy, branding, content, social activation... with taste.
Where is FRED & FARID based?We are based in Los Angeles, New York, Paris, Shanghai.
Who is leading FRED & FARID?The group is led by creative team "Fred & Farid".
What is the website of FRED & FARID?http://fredfarid.com
Where can I see the work of FRED & FARID?http://fredfarid.com/work
What is the philosophy of FRED & FARID?Think with your heart.
How can I contact FRED & FARID?newbusiness@fredfarid.com / pressrelations@fredfarid.com / humanressources@fredfarid.com
How can I learn more about FRED & FARID ?FRED & FARID has produced 1,800 campaigns for 250 brands in 30 different industries, winning 900 international awards and numerous industry titles including: Cannes Lions Grand Prix winner, AdAge A-List International Agency of the Year, Adweek Top 10 Best Agency Outside the US, D&AD 3rd Independent Network, Campaign Magazine Silver Agency of the Year, Brit Awards Best Video Winner, Grand Clio, Clio Independent Agency of the Year, LIA Grand Prix Winner, MTV Video Music Awards Winner, One Show Best of Category Winner, WARC 100 “Top 4 World’s Best Digital Agency,” New York Festival Grand Prix Winner, Spikes Asia Independent Agency of the Year (4 times), World Luxury Award Top Agency (6 times).
FRED & FARID has worked for prestigious brands like Absolut, Adidas, Air France, Audi, Clarins, Club Med, CCTV China, Coca-Cola, Colgate, Decathlon, Diesel, Estée Lauder, Euronews, Garnier, GH Mumm, Lacoste, La Redoute, Levi’s, Liberation, L’Oreal, Lu, Magnum, Martell, Martini, Maserati, Nike, Orange, Orangina, Porsche, Remi Martin, San Pellegrino, Schweppes, Sennheiser, Sephora, Societe Generale, Starbuck, Stoli, The North Face, TsingTao, Uniqlo, Wrangler...
For luxury brands like Audemars Piguet, Bally, Balmain, Berluti, Bulgari, Giorgio Armani, Gucci, Guerlain, Jaeger-LeCoultre, LouisXIII, Louis Vuitton, Mont Blanc, Shang Xia (Hermès), Stella Luna, Tiffany, Van Cleef & Arpels, 24Sèvres, Yves Saint Laurent...
For major tech brands like Alibaba, Alipay, Airbnb, Amazon, Didi, Eleme, Fortnite, Google, HP Computing, Huawei, Impossible Foods, Oppo, PubG, Qeelin, SoundCloud, Spotify, SuperCell, TenCent, TMall, Vivo, WeChat, Youku...
And for pro-bono charity projects like Committee To Protect Journalists, Ethical, Fridays For Future, Historial De La Grande Guerre, Humanis, Sea Shepherd, Stage Entertainment, Tara, Un Rien C’est Tout, WWF, Urgence Homophobie...
FRED & FARID has created famous brand taglines such as Amazon’s “With you on the small and big moments,” CCTV’s ”Never forget where you come from,” Diesel’s “Are you alive?,” Google Audio Book’s “Find your story,” HP’s “Keep it human,” Levi’s’ “Rub yourself,” Louis XIII’s “Think a century ahead”, Orangina’s “Naturally Juicy,” Schweppes’ “What did you expect?,” Martini’s “Luck is an attitude,” SG Banking’s “Team Spirit,” Tao Bao’s “Watch me,” Tmall’s “All in One,” WeChat’s “Create the moment,” Wrangler’s “We are animals,” XBOX “Life is short, Play more.”
In 2013, the group opened FRED & FARID Shanghai. FRED & FARID got very involved in developing mutual understanding between the western world and China. FRED & FARID Shanghai won the national competition to produce the most important image campaign for the Chinese Government (against 133 other scripts): a 2-minute TV spot in the middle of the Chinese New Year CCTV gala show. The spot reminded Chinese mainlanders and diaspora to “Never forget where they come from.” It was seen by 1 billion Chinese people, an audience 8 times bigger than the American Superbowl.
FRED & FARID has collaborated with leading western figures in cinema, digital, fashion, music, photography, politics, and sports, such as Isabelle Adjani, Miles Aldridge, Will I Am, Jacques Attali, Paul Auster, Lorne Balfe, Rémy Belvaux, Eric Besson, Luc Besson, Kathryn Bigelow, Cass Bird, Mary J. Blige, Anna Brewster, Frank Budgen, Nathalie Canguilhem, Eric Cantona, Willy Cartier, Mister Cartoon, Bill Clinton, Daniel Cohn-Bendit, Common, Etienne De Crecy, Penelope Cruz, Stephen Curry, Yann Delaigue, Patrick Demarchelier, Christophe Dominici, Philippe Douste- Blazy, Thierry Dusautoir, Rick Famuyiwa, La Femme, Olivier Ferrand, Mathew Frost, Xavier Giannoli, Micky Green, Michael Haussman, Yaron Herman, Liam Hemsworth, Alejandro Gonzalez Inarritu, Samuel L. Jackson, Laurent Joffrin, Linton Kwesi Johnson, Jean-François Kahn, Joseph Kahn, Shekhar Kapur, Nikola Karabatic, Tony Kaye, Nicole Kidman, Cut Killer, Nick Knight, Jan Kounen, David LaChapelle, Christian Lacroix, Jack Lang, Karl Lagerfeld, Thomas Langmann, Major Lazer, Spike Lee, Loïc Le Meur, Peter Lindbergh, Antonio Lucio, John Malkovich, Sophie Marceau, Elina Matsoukas, Ryan McGinley, Benjamin Millepied, Claudio Miranda, Rachel Morrison, Rafael Nadal, Katelyn Ohashi, Barbara Palvin, Tony Parker, Frederic Planchon, Pole, Phil Poynter, Warren Du Preez, Olan Prenatt, Arjun Rampal, Rankin, Nicolas Winding Refn, Terry Richardson, Robert Rodriguez, Bretman Rock, Barnaby Roper, Renzo Rosso, Paolo Roversi, Gustavo Santaolalla, Susan Sarandon, Travis Scott, The Shoes, Sølve Sundsbø, Nick Thornton Jones, Uma Thurman, Peter Thwaites, Ellen Von Unwerth, Tony Ward, Robbie Williams, Pharrell Williams, Serena Williams, Jonny Wilkinson, Woodkid, Zinedine Zidane, Hans Zimmer.
And Asian celebrities such as A Bu, Hu Ge, Gulnazar, Ann Hui, Boran Jing, Zheng Jun, Song Joong Ki, Zhang Liang, Gengxin Lin, Tao Liu, Li Na, Chen Man, Yuyan Peng, Laure Shang, Huo Siyan, Red Velvet, Chris Wu, Zhao Wei, Huang Wei Wen, Huang Xuan, Yang Yang, Li Yifeng, Dadawa Zhu Zheqin, Jay Zhou.
What do clients say about FRED & FARID?“FRED & FARID a true business and creative partner for HP. They are agile, flexible and their approach to creativity and the quality of their work is a result of their diversity of talent and global mindset.” -Antonio Lucio / Global CMO HP
“FRED & FARID crew is a collection of absolute rock stars. The Spotify Premium team owes them massively for bringing to life a wonderful idea under an insane amount of pressure. Not only did FRED & FARID keep their cool, they went above and beyond in delivery. I don’t know how we would’ve pulled it off without them.” -Veda Partalo / VP Spotify
“FRED & FARID have come up with the most ambitious and accurate approach. Orangina is a mythic brand and must renew its iconic status.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“They have created the campaign we’ve been dreaming of, it is a great pleasure to work with them.” -Caroline Guillaumin / CMO Société Générale
“FRED & FARID’s expertise is invaluable to us, as we bolster our deployment in China and the United States, and make the brand even more digital to attract new targets.” -Sophie Delafontaine / Creative Director Longchamp
“We were looking for an agency that would revive our brand. They’ve helped us to take our brand from a dusty, old-fashion brand, to a brand that’s alive and connecting with people.” -Adam Kakembo / CMO EMEA Wrangler
“It’s been 5 years that we’ve been working together, I have discovered sensitive, passionate, good men, people on which one can count.” -Steeve Hagege / CMO, Diesel Parfums, L’Oréal
“There is one word that springs to my mind: Pride. I am proud to have chosen you as our agency when you were still small.” -Jean-Paul Torris / CEO Savencia
“They have a real talent, the ability to capture the spirit of the times through emotions.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“The agency has been a priceless business partner.” -Christophe Archaimbault / CEO, Diesel Greater China & Pacific
“FRED & FARID is a team of very talented people that truly have digital in their genes.” - Alexis Perakis / L’Oreal General Manager
“It's good to have such a crazy partner.” -Francis Canet / General Manager, Pierre Fabre China
“FRED & FARID are helping China discover a new Chinese landscape.” -Jiang Qiong Er / Founder & Art Director Hermès’ Shang Xia
“The agency is highly creative, but what touches me most is their pure spirit and determination.” -Chuan Chen / CEO Lily
“The Spotify Premium team has adored working with the crew at FRED & FARID. Besides being brilliantly creative, FRED & FARID's intuitive and heartfelt approach to ideas has shown us how even the most straight message can be elevated to the next level.” -Veda Partalo / Spotify VP
“We were looking for an agency that would revive our brand. They’ve delivered.” -Adam Kakembo / CMO Emea Wrangler
“They have a real talent, the ability to capture the spirit of time through emotions.” -Hugues Pietrini / CEO France Orangina-Schweppes Group
“FRED & FARID people have a passion for perfection.” -Francis Canet / General Manager, Pierre Fabre China
“I am very lucky to cooperate with FRED & FARID, which has developed extremely well and fast in China.” -Chuan Chen / CEO Lily
“FRED & FARID always comes up with very strong insights.” -Christophe Archaimbault / CEO Diesel Greater China & Pacific
“FRED & FARID are amazing brand builders and their ability to combine creative genius and production quality with a brilliant strategic vision on the brands is unique in the advertising world.” -Hugues Pietrini / CEO Stoli Group
“FRED & FARID team has been great at helping find the equity and nuance in AC hotels, and bringing it to life in beautiful ways. I view them as a partner as we build the brand globally.” -Benoit Racle / CMO AC Hotels
“FRED & FARID are like a roller coaster bringing us excitement with creative ideas.” -Estella Yang / Brand Strategy Porsche China
“The agency is offering this unique capacity of marrying a deep understanding of both western and Chinese cultures.” -Christophe Archaimbault / CEO, Diesel Greater China & Pacific
“They've helped us to take our brand from dusty and old, to alive and connecting with people.” -Adam Kakembo / CMO Emea Wrangler
What does the industry say about FRED & FARID?“FRED & FARID have a huge talent. They know how to develop a narrative structure from an audacious idea.” -John Hegarty / Stratégies
“FRED & FARID are so talented, it was too good an opportunity to pass up.” - Vincent Bollore / Campaign
“They have a boundless openness to the world that is really infectious.” - Jeff Goodby / Adweek
“XBOX Champagne is one of the best spots I’ve seen all year. Everything about it is great. It should win the Palm.” -David Lubars / Shots
“They have a simpler way of looking at things, of wiping away the marketing drivel that people tend to be caught up in. They have a way of getting past that to thinking in big breathtaking ways about products.” -Jeff Goodby / CR Creative Review
“You cannot find two more dedicated talents than FRED & FARID to push the boundaries of what's possible.” -Rich Silverstein
“There should be more agencies challenging the status quo. FRED & FARID is a good example of a young independent agency that has succeeded brilliantly. But we need 10 or 20 FRED & FARIDs.” -Sir John Hegarty / Les Echos
“They are terrific and energetic and so different from any of the creative people you could find in the States.” -Jeff Goodby / Adweek
“They are maverick rebels. They are what Daniel Cohn Bendit is to politics, Andy Warhol to painting.” -Jacques Seguela / BFM
“To me, FF stands for Fucking Fantastic.” -Tony Kaye
“The most audacious marketing ideas come from FRED & FARID. They really get the new social media world.” -Academy Awards Director Shekhar Kapur
“They are bold and not afraid to push creatively.” -David LaChapelle
“They are a hip hop agency. Some people are street, some aren’t. They are.” -Rankin 

Latest News

VBET monte en puissance sur le marché Français des paris sportifs

Après une arrivée remarquée sur le marché français en 2019, VBET accélère son développement. La marque, qui souffle sa deuxième bougie en hexagone, adopte un nouveau territoire d’expression, un renouvellement de sa plateforme de marque - et dévoile en France, à l'occasion de l'Euro 2021, une nouvelle campagne de communication signée FRED & FARID Paris. Avec cette nouvelle prise de parole, qui marque une étape majeure de son histoire, VBET assoit encore un peu plus sa notoriété dans un marché concurrentiel en pleine transformation.

 

VBET, un acteur devenu incontournable dans le marché français

L’industrie des paris sportifs français, marché à la fois installé et ultra dynamique, est un terrain de jeu propice à l’arrivée de nouveaux acteurs - c’est ce que VBET a compris à son arrivée en France en 2019 en se positionnant comme un outsider incontournable et innovant. Avec son esprit de conquête et sa passion pour le football, VBET a tout de suite su imposer une vision disruptive de la culture du jeu mettant la communauté, l’engagement et le plaisir de jouer au centre de sa philosophie. Cette approche « social betting », qui offre une expérience communautaire, divertissante et créative à ses joueurs, a façonné la stratégie et les choix de partenariats de ces deux premières années : VBET avait marqué sa première année en France avec l’annonce d’un partenariat avec le club historique de la Ligue 1, l’AS Monaco - tout en affirmant son soutien auprès du football amateur à travers un partenariat Puma et Sporteasy pour le sponsoring de 100 clubs amateurs. Et la crise du Covid-19 n’a pas ralenti l’expansion de VBET en France, bien au contraire. Ce contexte de pandémie, qui a eu pour effet d'accélérer la digitalisation des paris sportifs, a permis à la marque d’accroître sa notoriété en France auprès de nouvelles cibles plus urbaines et digital natives en quête de nouvelles expériences de jeu. Cette année la marque va continuer de miser sur le digital en ajoutant plus de plateformes, des activités engageantes et des partenariats avec des plateformes numériques et des influenceurs.

Le Frisson du jeu made in VBET, au cœur de la nouvelle plateforme de marque

L’ambition de VBET a depuis son lancement été de changer la culture des paris sportifs et façonner le futur de celui-ci en proposant aux joueurs les mêmes émotions qu’ils vivent à travers le sport. C’est cette philosophie que met en valeur la nouvelle stratégie de communication. La nouvelle plateforme de marque est une éloge du frisson … celui qui fait vibrer les joueurs à chaque match, à chaque but, à chaque occasion manquée, à chaque match gagné ou perdu. Car finalement l'émotion collective et le plaisir généré par l’expérience de pari sportif sont ce que recherchent ces nouvelles générations hyper connectées. Ce frisson made in VBET se veut comme une extension de ce désir de vivre ensemble le moment présent - des moments d’autant plus précieux dans un contexte où la crise du Covid-19 a limité les opportunités de communier en groupe. La nouvelle plateforme de marque s’accompagne d’un rafraîchissement du logo de VBET plus en phase avec ses nouvelles ambitions.

VBET 100% de chance de kiffer, la nouvelle campagne publicitaire signée FRED & FARID Paris

Ce nouveau territoire de marque autour du frisson s’illustre dès le 21 juin avec une nouvelle campagne digitale signée FRED & FARID Paris lancée à l'occasion de l'Euro 2021. L’agence a ainsi développé un concept de communication en ligne avec l’ambition de VBET de se singulariser dans un marché du pari sportif très concurrentiel : avec une nouvelle signature de marque, VBET 100% de chance de kiffer née de cette collaboration - une série de films imaginés par FRED & FARID Paris et réalisés par Cédric Dubourg, mettent en scène l'émotion du jeu en faisant la part belle au rêve et à l’imagination. Avec cette nouvelle campagne, VBET connecte encore un peu plus avec ces nouvelles générations en recherche constante de divertissement qui célèbrent la victoire dans tous les cas, quelle que soit l’issue du jeu. Le frisson est partout à chaque moment de pari.Cette nouvelle prise de parole de VBET en France nourrit l’ambition de la marque qui compte renforcer ses positions actuelles en multipliant ses performances et accroître sa notoriété pour devenir l'espace de divertissement préféré auprès des joueurs. VBET est d’ores et déjà le sponsor principal des superstars de l'E-sport Alliance - a lancé Vbelote et s’apprête à lancer  Fantasy league – une nouvelle application sur Android -  et prévoit de se lancer prochainement dans le secteur du poker

 
 

Vigen Badalyan, PDG & Co-Foundateur de VBET déclare :  « Nous sommes fiers de lancer cette campagne publicitaire ainsi que notre nouvelle plateforme de marque sur le marché français qui marque incontestablement une étape majeure pour VBET en France. Nous voyons un grand potentiel sur ce marché et nous souhaitons offrir aux joueurs une plateforme de paris sportifs qui leur ressemblent et mettre en avant l'esprit de communauté qu'est le sport, l'émotion que leur fait vivre le sport et les connecter les uns aux autres via VBET »

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