TitleThe Most Fabulous Unboxing
Campaign The Most Fabulous Unboxing with Bretman Rock
Advertiser Hewlett-Packard
Brand HP Spectre x360

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Actor / Celebrity B....an R..k Subscribers Only
Creative Director C....ea S....er Subscribers Only
Art Director L...a B..k Subscribers Only
Art Director J....yn ..m Subscribers Only
Copywriter H...ry S...h Subscribers Only
Account Supervisor N...an S...h Subscribers Only
Account Supervisor M...am S....do Subscribers Only
Executive Producer A...da ..n Ca....em Subscribers Only
Integrated Producer A..y Ca......ana Subscribers Only
Business Affairs ..y S...ma Subscribers Only
Production Company Do....ay Ent.......ent Subscribers Only
Director Y..i L...in Subscribers Only
Director of Photography (DOP) Ch.....an Sp....er Subscribers Only
Line Producer J..h Go.....in Subscribers Only
Executive Producer J...n C..e Subscribers Only
Editing Company ..S Subscribers Only
Editor ..e M...in Subscribers Only
Special Effects / VFX M...od .A Subscribers Only
Post Production M...od .A Subscribers Only
Colorist J...n W...is Subscribers Only
Colorization El....ic T....re Co.....ive Subscribers Only
Sound L..e S....os Subscribers Only
Animation/3D W..s ..d M...s Subscribers Only

About FF Los Angeles

FF Los Angeles is an independent creative boutique agency. FF Los Angeles is part of the FF network which has 4 offices (Los Angeles, New York, Shanghai and Paris).
Since its launch, FF has created and produced campaigns for more than 200 brands such as 24 Sèvres, Airbnb, Alibaba, Audemars Piguet, Audi, Carambar, Club Med, Didi, Eleme, Google, Huawei, HP, Louis XIII, Momo, Netease Games, Porsche, PUBG, Saint Laurent, Sea Shepherd, Supercell, Taobao, Tencent, Tmall, vivo, wechat, Youku. FF has won more than 850 Creative and Business Efficiency Awards and more than 30 honorary titles.

Latest News

HP and FF Los Angeles present "The Most Fabulous" Unboxing with Bretman Rock

On the heels of HP’s “Keep It Human” Back to School campaign, which speaks to the role technology plays in Gen Z’s daily lives and addresses the appeals and problems that 18 to 24 year-olds have with their devices, HP and FF Los Angeles developed the next chapter that features HP’s Spectre x360 13. The initial launch of “Meant to Move” featured some very recognizable influencer talent, conveying the idea that driven youth are constantly on the go and don’t need anything cumbersome slowing them down. This then culminated in “The Most Fabulous Unboxing,” a video from social media influencer, Bretman Rock. Known for his signature spinning of random items on his fingers -- from pillows and now laptops, Bretman Rock [@BretmanRock] unboxes his Spectre x360 13, manifesting his ability to be his most “fabulous self.”

Chelsea Steiger, Creative Director at FF Los Angeles says: “It’s been an exciting year for FF LA to have the opportunity to build and develop the new ‘Keep It Human’ platform for HP Premium PC’s. Designed around the belief that humanity should lead technology, not the other way around, we felt it was a powerful and relevant way to help reintroduce HP to Gen Z. After launching with a series of successful films, we continued the story with our latest ‘Meant To Move’ — featuring cameos from top influencers like Bretman Rock. From there, we wanted to embrace Bretman's authentic personality in order to create a new type of unboxing video ‘a fabulous unboxing’ in a way that only Bretman Rock could! » 

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