TitleScars of Democracy
Agency
Campaign Scars of Democracy
Advertiser STROKE ART FAIR GmbH
Brand Stroke Art Fair

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Applications
Length
More InformationSubscribers Only
Art Director Je....er L....it Subscribers Only
Chief Creative Officer Al.....er S...ll Subscribers Only
Executive Creative Director M...us M...ey Subscribers Only
Creative Director C....en P..p Subscribers Only
Creative Director M....el Su.....ann Subscribers Only
Designer V...er H...r Subscribers Only
Executive Producer R..f L...hy Subscribers Only
Production Company F...d .f v..w M...a Subscribers Only
Design Company c...'s f...st Subscribers Only
Digital Agency S...io He....nd Subscribers Only
Editor G...th W...on Subscribers Only
Freelance Ne.....ck .G Subscribers Only
Photographer J...an H....ig Subscribers Only
Programmer M...us La.....eid Subscribers Only
Strategist Ma.....ian Sc....gen Subscribers Only
User Experience Designer A....as Ro....ch Subscribers Only
Creative Team V....sa H..z Subscribers Only
Creative Team A....as K...en Subscribers Only

About Serviceplan Group

The Serviceplan Group is the largest independent and most diversified owner and partner-managed agency group. Our offices are located across the globe, offering specialized services to make international and national brands successful. Our unique concept “House of Communication” is an integrated agency model, combining all relevant disciplines under one roof - whether they are brand strategists, creative professionals, media or online specialists, designers, dialogue, content or CRM experts, business analysists, market researchers, PR consultants or sales specialists.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and also had adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus, Facit and Solutions – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication. In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. Together, all Serviceplan companies currently have more than 4,300 employees whose work regularly wins awards at national and international creative competitions. 

Latest News

Born Integrated: The 50th Anniversary Design of the Serviceplan Group Is Revealed

Celebrating 50 years of Serviceplan: in its anniversary year, Europe's leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan "Born Integrated" was created.

The new design celebrates the integrated and holistic approach to communication which unites the 24 "Houses of Communication" around the world. At the same time, it is a tribute to the agency's founding fathers, who laid the foundations for today's largest owner-managed and independent communication agency in Europe back in the early 1970s with the then visionary Serviceplan.

Born integrated - the service plan

Munich, 1970: Dr. Peter Haller and Rolf O. Stempel launch an advertising agency. They soon realize that they want to be more than just a pure creative agency. They want to offer their clients integrated marketing solutions in which all the different areas of communication interact. An idea was born and it was called: Serviceplan. The DIN A1 size plan represented an integrated and interlinked model of communication, production and distribution strategy. The approach behind it was explained in detail in a brochure entitled "In the future, the overall concept will decide". The service plan quickly proved to be a sales hit for Haller and Stempel, and at the same time it formed the DNA of the agency group and the innovative concept of a service plan lend its name to the agency – Serviceplan was born.

The anniversary design

Similarly present as the clear structure of the actual Serviceplan at that time was the original logo : SP, two letters connected with each other, dynamic, modern. In cooperation with Studio Oeding, an anniversary logo was created on the occasion of the agency's birthday, celebrating these origins and adding the number 50. The logo will be used throughout 2020 to complement the Group's corporate logo at various touch points, including advertising, merchandising, business equipment and branding of selected Houses of Communication. 


Latest Ads