A l'heure où le e-commerce prend le pas sur les achats en magasin, IKEA, généralement implanté loin des centres-villes, a trouvé le moyen d'attirer de nouveaux clients. Memac Ogilvy a proposé une opération originale pour inciter les clients à venir découvrir le second magasin de Dubai, à son ouverture, en convertissant le temps de trajet en "monnaie" pour acheter des meubles. Google Maps est donc devenu l'appli indispensable des clients IKEA aux Emirats Arabes Unis afin de prouver leur temps de trajet pour obtenir de la déco ou du mobilier en contrepartie

TitleBuy With Your Time
Agency
Campaign Buy With Your Time
Advertiser IKEA
Brand IKEA

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Chief Creative Officer J...i Ram......nan Subscribers Only
Group Creative Director Y....ef Ga....ah Subscribers Only
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